Performance Marketing Specialist
General Description
THRS is looking for a top of the line professional to drive performance marketing strategy at THRS Digital. The ideal candidate should be proficient on the below requirements and based in the national capital region. We encourage candidates to apply only if they meet the criteria hereunder. Only shortlisted candidates will be contacted.
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Key Responsibilities
● Lead Performance Marketing and Digital Marketing Strategy for THRS Clients
● Accountability of end-to-end planning and implementation across platforms including Google and Meta
● Analyse data, optimise paid media activities, and identify trends and insights for maximum ROI in performance marketing campaigns
● Set up attribution models, multi-channel tracking and establish quality benchmarking.
● Develop robust performance reporting framework, analytics, and ROI tracking for digital channels to continually optimise and improve client's marketing investment
● Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning
● Provide strategic insights on the landing page, ad creative etc. for campaigns
● Building and supporting SEO strategies by implementing keyword priorities into content marketing projects
Position Requisites
● Graduate degree
● Minimum 3 years and not more than 5 years of relevant experience with proven expertise in performance marketing in a managerial or lead associate role
● Well-versed in performance marketing strategy, modern conversion techniques, and online customer acquisition and growth
● Deep understanding of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
● Strong grasp of numbers and hands-on experience in quantitative analysis and simple statistics
● Understanding of other Paid media channels and web traffic drivers crucial for deeper impact on client’s business
● Proven ability to manage external and internal stakeholders
● Excellent written and verbal communication skill
● Luxury, lifestyle and travel industry experience is preferred
Other Information
Position relevance - Urgent
Closure time-lime - 20th February, 2024
Applicants may apply below or write to careers@thrs.co along with their resume and a synopsised cover
About THRS
Located in Delhi, Mumbai, and Dubai, THRS is the region’s leading Integrated Representation business for luxury hospitality and tourism brands worldwide. Our business verticals include Sales Representation, Destination Marketing, Media & PR, and THRS Digital. THRS clients include blue-chip hospitality brands such as Six Senses Resorts & Spa, Relais & Chateaux, The SET Collection, Soneva, The Postcard Hotel, and The Claridges Collection, amongst many others.