Vice President - Destination Marketing
General Description
THRS is seeking an accomplished professional to lead the strategic marketing initiatives as the Vice President of Destination Marketing. This pivotal role requires a candidate with proven expertise in destination development, community engagement, and a passion for contributing to the growth of tourism. The ideal candidate should possess a deep understanding of the tourism industry and exhibit leadership skills to drive the organisation's vision and mission.
We encourage qualified individuals to apply, and only shortlisted candidates will be contacted.
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Key Responsibilities:
Spearhead the Destination Marketing Strategy for THRS’ Clients
Oversee end-to-end strategic planning and execution across various platforms, including digital, media, and trade
Lead the development and implementation of cutting-edge marketing programs and plans aimed at customer attraction
Take charge of the department’s marketing budget management
Provide supervision to the tourism marketing team, ensuring effective collaboration and performance
Oversee the creation of marketing materials for various platforms, including the website and social media accounts
Cultivate and sustain positive customer relationships through social media platforms
Gather industry data and utilise insights to continually enhance and update marketing strategies
Develop and execute daily schedule plans, efficiently allocating duties among team members
Analyse data, optimise paid media activities, and identify trends for maximum ROI in marketing campaigns
Set up attribution models, multi-channel tracking, and establish quality benchmarking
Develop a robust performance reporting framework, analytics, and ROI tracking for all the marketing channels
Drive marketing effectiveness through communication testing, innovation, and active co-creation
Provide strategic insights on landing pages, ad creatives, and other campaign elements like media and trade familiarisations
Position Requisites:
Demonstrated familiarity with the Tourism industry, with a minimum of 10 years of experience in Marketing, Tourism, or Public Relations and progressively more responsible experience in destination development and community engagement
Preferred bachelor’s degree in Public Administration, Business Administration, Planning, Economic Development, Hospitality, Marketing, Public Relations, Mass Communication or a closely related field
Cultivate and manage strong relationships with diverse stakeholders including municipal partners, departments of transportation, local stakeholders, members of the travel/hospitality industry, neighbourhoods, cultural districts, non-profit and community partners
Demonstrated commitment to delivering measurable results and achieving established goals
Proven ability to effectively manage multiple priorities and projects concurrently
Must exhibit sound judgement and discretion in decision-making
Well-organised, self-motivated, and comfortable working in a fast-paced environment
High attention to detail, ensuring accuracy and precision in all tasks
Proficient in data analytical tools
Advanced proficiency in Microsoft Office Suite
Other Information:
Position relevance: Urgent
Closure timeline: 20th February 2024
Applicants may apply below or write to careers@thrs.co along with their resume and a synthesised cover letter.
About THRS:
Located in Delhi, Mumbai, and Dubai, THRS is the region’s leading Integrated Representation business for luxury hospitality and tourism brands worldwide. Our business verticals include Sales Representation, Destination Marketing, Media & PR, and THRS Digital. THRS clients include blue-chip hospitality brands such as Six Senses Resorts & Spa, Relais & Chateaux, The SET Collection, Soneva, The Postcard Hotel, and The Claridges Collection, amongst many others.