Our clients value our work, which has lead to long standing partnerships.
Our sales expertise with luxury tourism brands is at the core of our business proposition. Understanding the uniqueness of our partners and implementing high precision strategies has enabled us to consistently drive successful outcomes for our clients.
During sales planning, we consider several key elements such as the market environment, destination demand, brand awareness, segment penetration, competitive landscape as well as the real consumer awareness and intent to book.
Effective contracting and distribution is establised in the following segments where we have great relationships:
In addition to sales strategy and marketing led activations, we utilize the following tools to generate and fullfull demand for our partner brands:
Our media and PR practice comprises of tourism and hospitality communication experts who understand the pulse of the luxury traveller.
As messaging custodians of some of the finest brands in the world, we are responsible for building and strengthening the public reputations of our partners through super charged content led exposures.
Here’s a list of some of the tools and areas that we focus on:
We love collaborating! Creating alliances with high power brands for our clients enables them to focus on direct and real luxury consumers and private business houses.
We are well networked in the lifestyle led luxury sector in India across retail, automotive, fashion, jewelry, beverages and more. Our clients are assured of participation opportunities in direct consumer events, luxury forums, online promotions, charities & auctions, culinary events and concierge listings. This traction plays a pivotal role in building consumer brand recall and boost direct business. Our alliance managers have created collaborative platforms with BMW Prive’, Kotak Private Banking, Rolls Royce Motors and Genesis Luxury among other brands. Case studies are available on request.
Every few weeks, our events team is found celebrating a great new event on behalf of our clients.
The consumer and trade events conceptualised by us are fully tailormade to drive performance goals as part of the overall sales & marketing strategy.
Here are a few examples:
Soneva has been represented in India by Yeishan and his team at THRS for a few years now, and this partnership has been successful at multiple fronts in line with our growth strategy for the India market. With strong relationships in the travel trade and expertise in luxury travel trends from India, Yeishan’s efforts towards goal oriented business delivery have been consistent over the years. Soneva’s brand visibility and recognition amongst Indian consumers has seen year on year growth and I look forward to further developing long- term brand resonance for our resorts in India.”
Yeishan and the team at THRS began representing Rayavadee just this past year but in this short time, we have already seen growth in the figures for the Indian market to our resort, Rayavadee, Krabi. THRS’s strong network of high end travel agents and tour operators and close relationships built over many years in the luxury travel market is a great asset in terms of developing brand exposure in this new market for us. We appreciate their professionalism and efforts both in the sales and PR arenas and commitment to working to best represent our products. We have to date been very satisfied with our partnership with THRS and would not hesitate to recommend them to other luxury brands looking to achieve similar goals.
I have known and worked closely with Yeishan and his team for seven years and they have been instrumental in among other things, a) educating the Indian traveler on the endless possibilities that the world of luxury travel has to offer; b) engaging with premier hospitality brands such as Banyan Tree Hotels & Resorts, Soneva Resorts & Six Senses and creating awareness of what these iconic brands have to offer to the right target market; c) being focused on and consistently delivering a requisite return on investment in terms of both targeted PR and Sales
Yeishan and his team at THRS has a deep understanding of the luxury travel segment and travel trends prevalent in India. They have been the GSA for Relais & Chateaux for 5 years now and responsible for building revenues for the brand from the Indian market and develop the brand awareness in the travel trade.”
THRS represented Six Senses on the Indian Market for several years. They are a professional, motivated team of travel experts, both in sales and public relations, who have given us over the year very good services and advice. Their assistance in navigating this complex market was very valuable, they helped us to develop a solid client base and created visibility and awareness for our brand in India.